During these days of economic meltdown, automobile companies are struggling a lot to expand their market. Some of the big names have declared bankruptcy (take the example of GM in the United States). As with any other business, flourishing continuously is the only way to remain in the market. In India particularly, most of the consumers are coming from the middle class economic standards. Therefore, purchasing a high end car is definitely a no-no. They are searching for such cars that will give them the comfort they want and will come at a cheaper price.
When Maruti Suzuki started their small car Maruti 800 years back, their idea was to push a car in front of the door of every middle class family. And it was a great success since its inception. Although Maruti is planning to stop the production of this magnificent car in near future, Maruti 800 was the first car in Indian market that the middle class could afford. Still this remains the best seller in Indian car market.
Maruti Ritz is also a hatchback car in the upper crest of small car segment. With its safety equipments, features, luxuries; Maruti has targeted the upper middle class people. The expensive version - Maruti Ritz Zxi and the Maruti Ritz VDi ABS model cost more than 500000 INR on road. The cost is more than the lower version of some sedans available. Still the people are interested about buying these models.